The implications of the COVID-19 pandemic disrupted the undergraduate outreach efforts significantly. But despite all odds, the Outreach team was able to connect and engage with over 980 schools across 185 cities and 27 Indian states in the academic cycle 2020-21.
We were able to deliver online sessions to high school students on Liberal Education and Ashoka's Undergraduate Programme, workshops by Ashoka faculty, Admissions Guidance and virtual career fairs.
The year also witnessed a huge digital transformation as we introduced new digital properties such as the Scientifically Speaking Lectures delivered by world-renowned scientists that was attended by 12,500+ high school students and teachers, the Undergraduate webinar series attended by approximately 14,000 prospective students and parents, Subject-specific webinars delivered for Ashoka faculty and attended by 1,350+ students across India.
We launched the Future of Schools: K-12 Conference in June 2020 to discuss the impact of the COVID-19 pandemic on the K-12 education system which was attended live by 45,000+ people from the K-12 community.
In Feb 2021, we organised MentorED - A virtual symposium to discuss the evolving role of the career counselor in the 21st century which was attended by 800+ school counselors across the country.
Pan-India Digital Initiatives:
Future of Schools: K-12 Conference: An annual virtual conference to bring together the best minds from across the world to discuss the issues faced by the K-12 Education system due to COVID-19 and find innovative solutions and share best practices.
Undergraduate Webinar Series: These webinars connected high school students to the Ashoka community to inform, educate and help resolve any queries on the UG Programme, Admissions, Financial Aid, Academics, Careers after Ashoka, Student Life, Performing Arts, Open House
Scientifically Speaking: An online lecture series connecting world-renowned scientists to high school students and teachers. Some of the topics covered included - Insects are Us, Living Matter and Matter Brought to Life, Move It! With Motor Proteins, Artificial Enzymes: Making, Molecules with a Purpose, Personal Digital Archives: Studying the past in the future, The Science of Computing, Selling Planet Earth: re-purposing science communications for sustainable human wellbeing, Better Living Through "Greener" Chemistry and The Power of Language Processing.
Subject-Specific Webinars: An initiative to showcase Ashoka’s unique interdisciplinary courses, delivered by our esteemed faculty. Some of the disciplines covered include - Economics, Psychology, Entrepreneurship, History, English, CS + X, Sciences at Ashoka, Biology, Chemistry, Physics, Journalism and Media Studies.
MentorED: An annual virtual symposium to discuss the evolving role of the career counselor in the 21st century.
What after XII?: Trends in College Applications - A panel discussion for high school students.
Mental Wellbeing in times of a Pandemic: Done in collaboration with the Centre for Well-being for Principals, Teachers and Counselors, as well as a separate one for high school students to help cope with the pandemic.
Social Media Campaigns: UG Programme, Admissions, Financial Aid, Academics, Careers after Ashoka, Student Life, Performing Arts, Open House, Application Deadlines, Admissions Tips, Scientifically Speaking webinars, Subject-specific webinar promotions, Centres at Ashoka, Mental well-being.
Paid Ads: B2B Campaigns to generate leads for school sessions as well as B2C Campaigns to promote the undergraduate programme and boost applications.